Android or iOS – What Should Be Your Choice When You Have Limited Marketing Budget
Gone are the days of monopoly; it’s the age of duopoly. From beverages to smartphones, almost every market is dominated by two major players. In all honesty, it’s a healthy competition. This is the reason we have seen tremendous development from both the major players in the mobile OS market. In one corner, there is the open-source contender, Android. In the other corner, we have the proprietary champion, iOS. The Android and iOS comparison has become the new PC vs. Mac debate of the tech industry. However, in terms of technology, the competition is only getting tougher. It’s a close call. While fan boys would say Apple is always in the lead, we’d say we have witnessed Android nose out every now and then. Both of them are quickly catching up in terms of app revenue as well. One thing where we can actually draw a clear line of distinction is the budget. In terms of development, Android is a natural choice for businesses with a limited budget. However, what developers often fo...