The Pursuit Of ROI In UX: A Mini UX Audit For A University Website
Let’s talk about return on investment of user experience. We are almost always asked to prove our “essentialness” in a way, explicitly or implicitly, to external or internal stakeholders as UX practitioners. So, below is a UX audit for Leicester University’s website from the usability perspective. One way or another, every one of us faced with the ugly truth of getting buy-in from someone superior for something we believe. It’s painful to explain something so obvious to someone, for the millionth time, and hard to muster all the patience needed to give them time while they’re trying to figure out what you propose. Moreover, once you receive a follow-up question aimed at the value of your approach, it’s not even something like: Hey, what you propose is pure logic, its sheer rationality impressed us deeply. But, how do you plan to measure the effort you put it in design? No, it’s not like this. However, it almost sounds like: Why do we do that instead of spending m...
