How to Optimize Your Website for Image Search
As of September 2018, 21% of all web searches are Google Image searches. If you want the images on your site to show up as highly ranked search results for those visual searches, you need to optimize your site for image search. Follow these 10 guidelines to give your website images the best chance of showing up in Google Image searches. Use high-quality images in supported formats. If you’re trying to get your images to rank in Google Image searches, use crisp, high-quality images in an image format supported by Google: BMP, GIF, JPEG, PNG, WebP, or SVG. Choose relevant images. If an image doesn’t make sense on a page, Google won’t understand why it’s there and will be less likely to deliver it as a highly ranked search result, so all images on your site should be relevant to the content of the page they’re on. Put images in the right location on the page. Search engines use the text surrounding an image to identify and contextualize it, so be sure to identify the image in a...