Big Data Analytics What it is and why it matters
The concept of big data has been around for years; most
organizations now understand that if they capture all the data that streams
into their businesses, they can apply analytics and get significant value from
it. But even in the 1950s, decades before anyone uttered the term “big data,”
businesses were using basic analytics (essentially numbers in a spreadsheet
that were manually examined) to uncover insights and trends.
The new benefits that big data analytics brings to the
table, however, are speed and efficiency. Whereas a few years ago a business
would have gathered information, run analytics and unearthed information that
could be used for future decisions, today that business can identify insights
for immediate decisions. The ability to work faster – and stay agile – gives
organizations a competitive edge they didn’t have before.
The Importance of Big Data Analytics Graphic
Why is big data analytics important?
Big data analytics helps organizations harness their data
and use it to identify new opportunities. That, in turn, leads to smarter
business moves, more efficient operations, higher profits and happier
customers. In his report Big Data in Big Companies, IIA Director of Research
Tom Davenport interviewed more than 50 businesses to understand how they used
big data. He found they got value in the following ways:
Cost reduction. Big data technologies such as Hadoop and
cloud-based analytics bring significant cost advantages when it comes to
storing large amounts of data – plus they can identify more efficient ways of
doing business.
Faster, better decision making. With the speed of Hadoop and
in-memory analytics, combined with the ability to analyze new sources of data,
businesses are able to analyze information immediately – and make decisions
based on what they’ve learned.
New products and services. With the ability to gauge
customer needs and satisfaction through analytics comes the power to give
customers what they want. Davenport points out that with big data analytics,
more companies are creating new products to meet customers’
needs.[Source]-https://www.sas.com/en_in/insights/analytics/big-data-analytics.html
big data hadoop course at Asterix Solution is designed to scale up from single servers to thousands of machines, each offering local computation and storage. With the rate at which memory cost decreased the processing speed of data never increased and hence loading the large set of data is still a big headache and here comes Hadoop as the solution for it.
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